Today’s business schools are seeking innovative ways to enhance their visibility, increase educational and career opportunities, attract talent, and engage with a global audience. “Craft a Stellar Academic Brand: The LinkedIn Blueprint for Business Schools” is an exploration of the strategic use of LinkedIn to amplify a school’s brand, develop meaningful connections, and create a competitive advantage. This talk is designed for Deans and academic leaders who are seeking actionable insights and strategies to leverage the vast network of LinkedIn.

Key lessons include:

Strategic Brand Positioning on LinkedIn
Showcase and differentiate your business school by highlighting its unique capabilities and achievements on LinkedIn. Learn to optimize the schools’ LinkedIn page, faculty achievements, and alumni success stories.

Thought leadership, Content Mastery, and Engagement
Learn to create compelling content that resonates with your school’s key stakeholders, including prospective students, alumni, donors, employers, industry partners, and peer institutions. Gain insights into strategies and techniques to promote thought leadership, highlight innovative research, and nurture your community.

Supercharge Networking and Collaboration with LinkedIn
Unlock the potential of LinkedIn to develop new partnerships, facilitate employer and industry collaboration, and enhance student career opportunities. Learn how to use LinkedIn events, groups, and learning resources to position your business school as a hub of professional development and learning.

Zoom Link: https://us06web.zoom.us/j/81707916986